WABA / Kuwait / 2026Film
WABA Ramadhan.
Kuwaiti homeware brand WABA welcomed Ramadan 2026 with a film of men and women from each Gulf country in national dress, under the message 'One Gulf, One Taste'.
- Brand
- WABA
- Agency
- Shareet Studios
- Market
- Kuwait
- Region
- GCC
- Year
- 2026
The challenge
WABA wanted to be seen as a Gulf brand rather than only a Kuwaiti one, and to raise awareness and sales before Ramadan among mothers and homeowners.
The idea
Shareet Studios, which created and produced the film, styled each cast member to represent a Gulf state and placed them against Arab architecture. Match cuts between the scenes link the countries together and give the brand a premium feel. The film was released on social media ahead of the month.
Results
- 1.5 million organic views in the first 24 hours and 3.5 million in total, according to Campaign Middle East
- More than 140,000 shares and 260,000 likes, according to the same report
Case study source: Campaign Middle East Source ↗
