Boutiqaat / Kuwait / GCC / 2025Film · Social · Creative Commerce
Ya Hala.
Boutiqaat promoted Kuwait's Ya Hala shopping festival with a slapstick social film.
- Brand
- Boutiqaat
- Agency
- Shareet Studios
- Market
- Kuwait / GCC
- Region
- GCC
- Year
- 2025
The challenge
Increase purchases on the Boutiqaat app and make festival participation relevant to shoppers across the GCC.
The idea
An Arabic-language comedy used exaggerated visual gags to promote the festival's app-based shopping and prize draw on Instagram and TikTok.
Results
- More than one million organic video views without paid promotion, as reported by Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Boutiqaat
- Creative and production
- Shareet Studios
- Director
- Mohammed AlNashmi
