Bayara / Egypt / Kuwait / United Arab Emirates / 2024Digital & Tech · Design & Packaging · Retail & Shopper
Valentine Dates.
Bayara offered dates as a locally resonant alternative to conventional Valentine's sweets.
- Brand
- Bayara
- Agency
- BSocial Egypt
- Market
- Egypt / Kuwait / United Arab Emirates
- Region
- MENA
- Year
- 2024
The challenge
Connect a traditional food with Valentine's gifting across regional markets.
The idea
Digital and design executions present packaged dates as a gift that brings together affection, hospitality and familiar regional food traditions.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Bayara
- Art director
- Mas Noureldin
- Senior copywriter
- Sameh Barakat
- 3D and motion designer
- Mohamed Wageeh
