TIRTIR / Global — Los Angeles / New York / London / 2025Experiential · OOH · Social
V&YOU: Let's radiate.
TIRTIR pairs BTS star V with global K-beauty expansion.
- Brand
- TIRTIR
- Agency
- Jung von Matt
- Market
- Global — Los Angeles / New York / London
- Region
- Global
- Year
- 2025
The challenge
Translate Korean beauty culture into experiences across international capitals.
The idea
Combine a Los Angeles pop-up, OOH, social activations, and ambassador-led cultural bridge-building.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- TIRTIR
