WWF France / FranceCreative Commerce · Social
Umbrella Species Dolls.
WWF France explained 'umbrella species' with sets of nesting dolls in which one protected animal contains the species it shelters.
- Brand
- WWF France
- Agency
- TBWA\Paris
- Market
- France
- Region
- Global
The idea
Four artists illustrated four doll sets, each led by an umbrella species such as the tiger, elephant, dugong or lynx. Opening the largest doll reveals the smaller species that benefit when it is protected.
Case study source: Activation Ideas Source ↗
