Zain / Kuwait / 2021OOH · Design & Packaging
Twice Recycled.
Zain Kuwait upcycled its used billboard vinyl into reusable bags as part of a sustainability initiative.
- Brand
- Zain
- Agency
- VML
- Market
- Kuwait
- Region
- GCC
- Year
- 2021
Results
- Page states reduced chemical waste and a lower carbon footprint for Zain, without figures
Case study source: VML Source ↗
