Coronation / South Africa / 2026Film
Trust Is Earned.
Coronation used everyday disappointments to give its longstanding trust promise a fresh human expression.
- Brand
- Coronation
- Agency
- Ogilvy South Africa
- Market
- South Africa
- Region
- Global
- Year
- 2026
The challenge
Make Coronation’s established promise of trust relevant to existing clients and people investing for the first time.
The idea
Use recognisable moments of everyday disappointment, such as misleading food imagery, unreliable navigation and dating profiles, to explore why trust must be earned. The film brings a human perspective to a financial brand’s longstanding positioning.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Coronation
- Additional agency
- Number 10 Creative Agency
- Creative advisor
- Ahmed Tilly
- Creative director
- Sibs Zihle
- Production
- Carbon Films
- Director
- Bruno Bossi
- Media
- Juno
- Director of photography
- Rory O’Grady
