Truly Saudi.
A docuseries and website in which Saudis and expats show the Saudi Arabia they live in, made to close the gap between life in the Kingdom and how it is seen abroad.
- Brand
- Global Think Group
- Agency
- Purple Brain
- Market
- GCC, US, UK and Europe
- Region
- Global
- Year
- 2024
The challenge
Global Think Group (GTG) set out to 'bridge the gap between the reality of quality of life in Saudi Arabia and the perceptions held by international audiences in five target markets – the GCC, US, UK, FR and GR' (MUSE entry).
The idea
Purple Brain's entry covers three themed films for truly-saudi.com, a site in English, French and German, each built around three profiles. The Streets (October 2024) follows a creative director and street photographer, a hip-hop dancer and a skateboard collective; The Voices (January 2025) a fashion stylist, a creative director and a music producer; The Thrill (April 2025) a basketball player, a football goalkeeper and a rock climber. The site has since added two more films, The Roots (July 2025) and The Canvas (November 2025). Around the films it carries articles, a gallery, a guide and answers to questions about everyday life, and its 'Why Truly Saudi?' page signs off 'Truly Saudi. Kingdom of Opportunity.' The entry credits Chndy as director.
Case study source: Truly Saudi Source ↗
Awards
- MUSE Creative Awards 2025Video - LifestyleGold
- MUSE Creative Awards 2025Video - Youth AudienceGold
Credits
- Production
- Purple Brain
- Director
- Chndy
- Executive producer
- Otbah Rayess
- Creative producer
- Seham Hakmi
- Sound design
- Amix Studios
