Berger Paints / باكستان / 2019الإعلانات الخارجية · حملات العلاقات العامة
Truck Art Childfinder.
Berger Paints had Pakistan's truck artists paint portraits of missing children, with a helpline number, on goods trucks that travel to remote parts of the country.
- العلامة التجارية
- Berger Paints
- الوكالة
- BBDO Pakistan / Impact BBDO
- السوق
- باكستان
- المنطقة
- عالمي
- السنة
- 2019
التحدي
Missing children in Pakistan are often moved quickly to remote areas that traditional media doesn't reach. Pakistan's goods trucks do.
الفكرة
Pakistani trucks are usually decorated with flowers, animals and portraits of celebrities, soldiers or politicians. BBDO Pakistan and Impact BBDO, working with artist and activist Samar Minallah Khan and Roshni Helpline, had truck artists paint missing children's faces and the helpline number instead, and sent the trucks across the country.
النتائج
- The helpline received 313 calls from across Pakistan in the first week after the trucks were released, according to LBB's report of the launch.
مصدر دراسة الحالة: LBB Online المصدر ↖
الجوائز
- Cannes Lions 2019PR Lionsفضية
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فريق العمل
- الوكالة الإبداعية
- BBDO Pakistan / Impact BBDO
- الإنتاج
- Sarah Tareen Productions
- Additional company
- Ethnomedia
- Additional company
- Roshni Helpline
- المدير الإبداعي التنفيذي، BBDO Pakistan / Impact BBDO
- Ali Rez
- الرئيس التنفيذي للإبداع، BBDO Pakistan / Impact BBDO
- Paul Shearer
- Creative Director and Strategic Planning Director, BBDO Pakistan / Impact BBDO
- Assam Khalid
- المدير الإبداعي، BBDO Pakistan / Impact BBDO
- Hira Mohibullah
- المدير الإبداعي المشارك، BBDO Pakistan / Impact BBDO
- Moiz Khan
- Writer, BBDO Pakistan / Impact BBDO
- Huma Mobin
- المدير الفني الأول، BBDO Pakistan / Impact BBDO
- Haroon Rashid
- المدير الفني، BBDO Pakistan / Impact BBDO
- Ahmed Mustafa
- المدير الفني، BBDO Pakistan / Impact BBDO
- Haseeb Akram
- مدير الحساب، BBDO Pakistan / Impact BBDO
- Zain Aslam
- Conceptual Artist / Anthropologist, Ethnomedia
- Samar Minallah Khan
- المخرج، Sarah Tareen Productions
- Sarah Tareen
- المنتج
- S. Izmerai Durrani
- المونتاج
- Abubakar Khalil
- الرسّام
- Hayat Khan
- الرسّام
- Tahir Hayat
- الرسّام
- Javed Gul
- الرسّام
- Waras Khan
- الرسّام
- Suhail Ghori
- الرسّام
- Abdur Rehman
