Tourists Go Visit Saudi.
Visit Saudi took the anti-tourism graffiti on the walls of Barcelona, Lisbon and Rome and finished the sentence: "Tourists Go Home" became "Tourists Go Visit Saudi".
- العلامة التجارية
- Saudi Tourism Authority
- الوكالة
- SRMG Labs
- السوق
- إسبانيا، البرتغال، إيطاليا
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Saudi Arabia wants to be seen as a new global destination, with a target of 150 million visitors by 2030. Europe's busiest cities were full of exactly the travellers it wanted to reach, at a time when locals were telling them to leave.
الفكرة
SRMG Labs reworked existing "Tourists Go Home" slogans in the three cities during the peak of the European summer, over a two-week street run. The work stayed unbranded for its first week so it could spread on its own, then a landing page, creator partnerships and trade and consumer PR picked it up. The Producer handled production, with local crews in each city.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- Creative agency and PR
- SRMG Labs
- الإنتاج
- The Producer
- الرئيس التنفيذي للإبداع، SRMG Labs
- Fadi Mroue
- المدير الإبداعي التنفيذي، SRMG Labs
- Ciaran Bonass
- المدير الإبداعي المشارك، SRMG Labs
- Glauber Dorotheu
- المدير الإبداعي المشارك، SRMG Labs
- Leo Razera
- المدير الفني الأول، SRMG Labs
- Stefano Chiabrando
- كاتب الإعلانات الأول، SRMG Labs
- Johan Granados
- المونتاج، SRMG Labs
- Deydson Rocha
- مصمم الرسوم المتحركة، SRMG Labs
- Jefferson Menezes
- العلاقات العامة، SRMG Labs
- Polly Williams
- العلاقات العامة، SRMG Labs
- Moushmi Bhatia
- Senior Operation Manager, SRMG Labs
- Waleed M. Alnahdi
- المصوّر، The Producer
- Nixon Freire
- Photo Assistant, The Producer
- Geraldo Souza
- Video Assistant, The Producer
- Renan Rodrigues
- المنتج، The Producer
- Irene Paz
- Production Manager, The Producer
- Fernando Sevilla
- Location Manager, The Producer
- Bruno Gonçalves
- Production Assistant, The Producer
- João Rodrigues
- Production Assistant, The Producer
- Dimitri Belyi
- Stylist / Make-up, The Producer
- Lucia Silva
- Hair, The Producer
- Sonia Araújo
- Hair, The Producer
- Alba Gonzalez
- Art, The Producer
- Chatalas
