We Will Stop Femicide Platform / تركياالإعلانات الخارجية · حملات العلاقات العامة
Invisible Petitions.
A woman's real petition for protection, headlined in her own words "I don't want to die", was blown up to the size of a building in Istanbul.
- العلامة التجارية
- We Will Stop Femicide Platform
- الوكالة
- TBWA\Istanbul
- السوق
- تركيا
- المنطقة
- عالمي
التحدي
Women's requests for protection from violence often go unread. The We Will Stop Femicide Platform wanted authorities and the public to face them.
الفكرة
TBWA\Istanbul placed the enlarged petition on an apartment building in Zincirlikuyu, a prime billboard spot. It was booked for a week but taken down within 12 hours, after which the message went up on buildings in other parts of Turkey.
النتائج
- The billboard made national news in Turkey and was shared by thousands of people and celebrities, according to the agency's entry.
مصدر دراسة الحالة: Creativepool المصدر ↖
الجوائز
- Clio Awards 2022Clio Awards / Out of Home / Billboardفضية
- Cannes Lions 2021Media – A10 NOT-FOR-PROFIT / CHARITY / GOVERNMENTفضية
- Cannes Lions 2021Media – B03 USE OF PRINT / OUTDOORذهبية
- Cannes Lions 2021Media – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYفضية
- Cannes Lions 2021PR – A10 NOT-FOR-PROFIT / CHARITY / GOVERNMENTبرونزية
- Cannes Lions 2021PR – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYبرونزية
فريق العمل
- الوكالة الإبداعية
- TBWA\Istanbul
- الرئيس التنفيذي للإبداع، TBWA\Istanbul
- İlkay Gürpınar
- المدير الإبداعي التنفيذي، TBWA\Istanbul
- Volkan Karakasoglu
- الرئيس التنفيذي للاستراتيجية، TBWA\Istanbul
- Toygun Yilmazer
- Head of Creative, TBWA\Istanbul
- Cantekin Gungor
- Head of Creative, TBWA\Istanbul
- Onder Dundar
- المدير الإبداعي، TBWA\Istanbul
- Eser Yazıcı
- المدير الفني، TBWA\Istanbul
- Ece Akturk
- Deputy Managing Director, TBWA\Istanbul
- Ela Bilgisel
- Brand Director, TBWA\Istanbul
- Yekta Elvin Oncel
- مدير العلامة التجارية، TBWA\Istanbul
- Katya Atat
- منتج الوكالة، TBWA\Istanbul
- Tansu Akturk
