Mastercard / Sydney, Australia / 2025Digital & Tech · OOH · Social
Transit Tales.
AI-generated stories enrich Sydney commuters' train journeys.
- Brand
- Mastercard
- Agency
- McCann Australia
- Market
- Sydney, Australia
- Region
- Global
- Year
- 2025
The challenge
Daily commutes feel monotonous while reading time keeps shrinking.
The idea
Generate personalized AI audio stories matched to each Sydney train journey, supported by transit media and social.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Mastercard
- Executive Creative Director, McCann Australia
- Shane Geffen
- Production
- Nakatomi
- Sound Studio
- Rumble Studios
- Media Agency
- Carat
