Thu, Oct 29
Merck / United Arab Emirates / 2025Film · Social

Too Tired Too Often.

Merck Dubai used a short social film to raise awareness of possible early diabetes symptoms.

Brand
Merck
Agency
Comma Ads
Market
United Arab Emirates
Region
GCC
Year
2025

The challenge

Draw attention to a health issue through a concise public-service message on social media.

The idea

A film in a wider social series uses the recurring question of feeling tired to encourage awareness of diabetes symptoms.

Case study source: Ads of the World Source ↗

Credits

Brand
Merck
Director
Abdulrahman H. Nasr

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