Dubai Roads and Transport Authority / United Arab Emirates / 2025Film · Social
20 Years Moving Dubai Forward.
Dubai's Roads and Transport Authority marked its 20th anniversary with a creator-led film and digital campaign.
- Brand
- Dubai Roads and Transport Authority
- Agency
- SOCIALEYEZ
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Celebrate two decades of RTA's role in connecting Dubai's communities and shaping mobility.
The idea
The 'RTA Meet Up' hero film brings together local creators to show how RTA moves people around the city; supporting videos, reels and live coverage extended the story.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Dubai Roads and Transport Authority
- Featured creators
- Kris Fade; Abdullah Raesi; Max of Arabia; Nyla Usha
