TECNO / Saudi Arabia / Nigeria / Indonesia / India / 2024التواصل الاجتماعي · الأفلام · الرقمي والتقنية
ToneProud.
TECNO used storytelling and an interactive tool to start a conversation about representation of skin tones in mobile photography.
- العلامة التجارية
- TECNO
- الوكالة
- TECNO in-house
- السوق
- Saudi Arabia / Nigeria / Indonesia / India
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Build awareness of the need for more inclusive imaging and introduce TECNO's Universal Tone technology.
الفكرة
People explored a personal skin-tone code online while creators, including Saudi filmmaker Fatima Al-Banawi, shared stories about representation across a global social campaign.
النتائج
- The submitted case reports 14 million campaign video views.
مصدر دراسة الحالة: Shorty Awards المصدر ↖
الجوائز
- Shorty Awards 2025 — Gold Honor, Global Campaign (https://shortyawards.com/17th/tecno)
فريق العمل
- Brand and entrant
- TECNO
- Featured contributors
- Fatima Al-Banawi; Anggun; Johnny Drille; Ewa Kepys
