Lenovo Yoga / Intel / الهند / 2024الأفلام · الرقمي والتقنية · التواصل الاجتماعي
Museum of the Future / Brave New Art.
Lenovo and Intel brought digital artists together to imagine a future museum in their branded reality series.
- العلامة التجارية
- Lenovo Yoga / Intel
- الوكالة
- FCB Kinnect
- السوق
- الهند
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Show creators how Lenovo Yoga laptops could support ambitious digital art in a competitive Indian market.
الفكرة
An AI artist and a 3D artist collaborated on a virtual museum set 500 years in the future, while the Brave New Art series documented their creative process.
النتائج
- The submitted case reports 40 million video views across platforms for the campaign.
مصدر دراسة الحالة: Shorty Awards المصدر ↖
الجوائز
- Shorty Awards 2024 — Gold Honor, Micro-Influencer Strategy and Product Feature Video; Bronze Honor, Technology; Audience Honor, Technology and Product Feature Video (https://shortyawards.com/16th/brave-new-art)
فريق العمل
- Brands
- Lenovo Yoga / Intel
- الإنتاج
- Goodfellas Studio
- Artists
- Siddhant Gandhi; Madhav Kohli
