Qatar Airways / Qatar / Global / 2024التواصل الاجتماعي · الأفلام · الرقمي والتقنية
The Unreal Festive Flight.
Qatar Airways used CGI to imagine a festive aircraft covered in lights, creating a two-part social film.
- العلامة التجارية
- Qatar Airways
- الوكالة
- Vertex CGI
- السوق
- Qatar / Global
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Create a distinctive festive campaign that could travel organically across global social platforms.
الفكرة
A realistic-looking aircraft appeared wrapped in glowing lights on an airport runway; a follow-up showed illuminated aircraft flying above New Year fireworks. The scenes were created using AI and CGI.
النتائج
- The submitted case reports 102 million views across the airline's owned social channels.
مصدر دراسة الحالة: Shorty Awards المصدر ↖
الجوائز
- Shorty Awards 2025 — Gold Honor, Extended Reality; Finalist, Generative AI and Single Post or Activation (https://shortyawards.com/17th/qatar-airways-festive-plane-3)
فريق العمل
- العلامة التجارية
- Qatar Airways
- Creative and CGI
- Vertex CGI
- الرئيس التنفيذي للإبداع
- Nikita Vantorin
