TMB Bank / Thailand / 2020Film
TMB Personal Accident Insurance.
TMB used comedy to make personal accident insurance easier to understand.
- Brand
- TMB Bank
- Market
- Thailand
- Region
- Global
- Year
- 2020
The challenge
Make personal-accident insurance feel less complicated and burdensome
The idea
Two 30-second comedy spots pitch simple personal-accident insurance by dramatizing painful hesitation
Case study source: Branding in Asia Source ↗
Credits
- Brand
- TMB Bank
- Film Director
- Aum Thapakron
