TikTok / Saudi Arabia, Egypt / 2024Film · Social
TikTok Usefulness: I Learned This on TikTok.
TikTok used locally adapted comedy films to show everyday things people can learn on the platform.
- Brand
- TikTok
- Agency
- Kijamii
- Market
- Saudi Arabia, Egypt
- Region
- MENA
- Year
- 2024
The challenge
Broaden perceptions of TikTok by showing its practical value for learning and discovery in Saudi Arabia and Egypt.
The idea
Kijamii and creative directors Hamba & Doss made two dialect-specific versions of a story in which a football player helps a coach with a tip found on TikTok. In-house creatives handled Saudi localisation.
Results
- The linked film is the Saudi version; the source also includes an Egyptian version.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- TikTok
- Agency and production house
- Kijamii
- Creative and director
- Ahmed Hamdallah
- Creative and director
- Sherif Doss
- Managing director, KSA
- Omar Shoeb
- Executive producer
- Ahmed Ezzat
