Toyota / United States / 2025Film
This Is Prius Now.
Launch of a bolder new Prius designed to overturn about twenty years of fixed opinions about the hybrid.
- Brand
- Toyota
- Agency
- Saatchi & Saatchi
- Market
- United States
- Region
- Global
- Year
- 2025
Results
- Agency states the work radically changed perceptions of the Prius (no figures)
Case study source: Saatchi & Saatchi Source ↗
