Toyota New Zealand / New Zealand / 2021Film
In Crazy We Believe: Ladi6.
Toyota supported Emirates Team New Zealand with a film set to Ladi6’s cover of ‘Crazy’.
- Brand
- Toyota New Zealand
- Agency
- Saatchi & Saatchi
- Market
- New Zealand
- Region
- Global
- Year
- 2021
The challenge
Team New Zealand's sponsorship needed renewed emotional momentum
The idea
Toyota pairs Emirates Team New Zealand racing footage with Ladi6's cinematic cover of Crazy
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Toyota New Zealand
- Director
- Mardo
