Almarai / Saudi Arabia / 2024
The Zero Budget Campaign.
Almarai launched its first ice cream range in 2024 with no ads, influencers or paid media, letting a single leaked photo of an Almarai ice cream truck spark word of mouth and user-generated content.
- Brand
- Almarai
- Agency
- Webedia Arabia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
Results
- Six months of stock sold out in two months, according to the agency's Dubai Lynx entry
- 109.6K organic conversations and $5.39M in earned media value, the agency reports
Case study source: Webedia Arabia Source ↗
