Coca-Cola · Thailand · 2026Film
The World Will Wait: Dentist and Cable Guy.
Coca-Cola's Thai films turn the habit of bringing work to the dinner table into surreal comedy.
- Brand
- Coca-Cola
- Agency
- Ogilvy Bangkok
- Market
- Thailand
- Region
- Global
- Year
- 2026
Campaign images
The challenge
The global platform needed a locally recognisable way to encourage people to be present with those sharing their meal.
The idea
In two films, a dentist and a cable worker are so absorbed in their jobs that work intrudes into ordinary meals. Exaggerated scenarios make the case for setting distractions aside and reconnecting at the table.
Results
- Recognised with the 2026 Grand LIA for Production & Post for the two-film series.
Case study source: London International Awards (LIA) Source ↗
Awards
- LIA 2026Production & PostGrand Prix
Credits
- Client
- The Coca-Cola Company
- Agencies
- Ogilvy Bangkok · Ogilvy Singapore
- Media
- WPP Media Thailand
- Chief Creative Officers
- Thasorn Boonyanate · Nicolas Courant
- Executive Creative Director, Singapore
- Nikhil Panjwani
- Production
- Factory01
- Director
- Wuthisak Anarnkaporn
- Director of Photography
- Pasit Tandaechanurat
- Post-production
- One Cool Production
- Sound
- CineSound
