Floward / United Arab Emirates / 2026Film · Social
The Values We Carry.
Floward celebrates Emirati Women's Day through a handwritten card passed between women across generations.
- Brand
- Floward
- Agency
- Floward (in-house)
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Celebrate Emirati women by focusing on the values they carry and the gratitude they inspire, beyond job titles or achievements.
The idea
A grandmother's handwritten card moves from woman to woman. Their reactions tell the story before the message is revealed in the final shot, making the card a simple gesture of appreciation.
Case study source: Campaign Middle East Source ↗
Credits
- In-house concept, script and campaign direction
- Floward
- Production partner
- Freedom
- Production
- Dahoul Studio
- Director
- Kais Dahoul
- Post-production
- Sunny VFX
- Art director, Floward
- Sara Oualji
- Global brand director, Floward
- Mohamed Omar
