Axis Bank / India / 2024Film · Social
The Ultimate Cheerleaders.
Mother's Day film celebrates lifelong cheerleaders.
- Brand
- Axis Bank
- Agency
- AutumnGREY India
- Market
- India
- Region
- Global
- Year
- 2024
The challenge
Make a timely emotional film with two days' lead time.
The idea
Fast-turn story links maternal joy to children's wins.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Axis Bank
- group CEO
- Anusha Shetty
- ECD
- Nishanth Ananthram
