Guinness · China · 2026Film
The Surge Odyssey.
Guinness' familiar advertising characters enter contemporary Chinese street scenes in a film by [Ai]magination for The Surge Odyssey brand experience.
- Brand
- Guinness
- Market
- China
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Editorial reading: adapt Guinness' advertising heritage for a contemporary Chinese setting while retaining the characters' recognisable silhouettes and humour.
The idea
Use generative AI to place the brand's characters in unexpected everyday scenes, including a fish cycling through Shanghai. Branding in Asia reports that the 50-second film supports The Surge Odyssey, an immersive experience touring Chinese cities. The studio's own upload confirms the campaign title and [Ai]magination credit.
Case study source: [Ai]magination official film; Branding in Asia Source ↗
Credits
- Brand
- Guinness
- Creative studio
- [Ai]magination
