Drawing Prada — Holiday 2026.
Prada’s Holiday 2026 campaign pairs live-action photography with hand-drawn animated winter scenes, created by artists led by John Pomeroy.
- Brand
- Prada
- Agency
- Not disclosed
- Market
- Global
- Region
- Global
- Year
- 2026
The idea
Prada describes the campaign as a celebration of craft and process. Artists led by John Pomeroy created the illustrated environments and characters, combined with live-action imagery photographed by Glen Luchford. The creative treatment makes hand-drawn illustration central to the films and stills.
Communicate covered the campaign on 1 November 2026; Prada’s own Pradasphere listing places the campaign in October. The coverage date should not be treated as its launch date.
Sources: https://www.prada.com/be/fr/pradasphere/campaigns/2026/holiday.html and https://communicateonline.me/news/prada-brings-hand-drawn-animation-to-its-2026-holiday-campaign/.
Case study source: Prada; Communicate Source ↗
