Laverne / Saudi Arabia / 2026Film
Loyard World by Laverne.
Laverne's Loyard fragrance film turns the components of its perfume collection into a fantasy journey.
- Brand
- Laverne
- Agency
- Not disclosed
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Introduce the Loyard fragrance collection through a distinctive cinematic story for the Saudi market.
The idea
A young woman enters a magical world and, guided by a cast of women, moves through realms of fragrance, florals and bakhoor to gather the elements of the Loyard box.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Laverne KSA
- Director
- Magdy Kishk
- Creative directors
- Abdellatif Jabry, Ahmed Mekkawy and Magdy Kishk
- Executive producer
- Ahmed Mekkawy
- Director of photography
- Omar Salah
- Art director
- Yarub Al-Mahameed
- Production services
- Icebox Production
- Post-production
- Vivid Studios MENA
- Editor
- Omar Helal
- VFX
- Vogue VFX
