INFINITI Middle East / United Arab Emirates, Saudi Arabia, Bahrain and Qatar / 2024Film · Social
Undiscovered Arabia.
INFINITI's content series follows four regional creators as they explore overlooked places in their own countries.
- Brand
- INFINITI Middle East
- Agency
- Not disclosed
- Market
- United Arab Emirates, Saudi Arabia, Bahrain and Qatar
- Region
- GCC
- Year
- 2024
The challenge
Connect the automotive brand with regional audiences through a story about local discovery and exploration.
The idea
Photographers and creators in the UAE, Saudi Arabia, Bahrain and Qatar each take an INFINITI on a journey to a local hidden gem, sharing the experiences through a social content series.
Case study source: INFINITI Saudi Arabia Source ↗
Credits
- Brand
- INFINITI Middle East
- Content creators
- Ishaq Madan, Cheb Moha, Jaber Ali and Laura Alho
