La Unión · ARTICLE 19 · Mexico · 2025Film · OOH
The Shooting.
A journalist faces cinematic gunfire armed only with a camera, exposing the danger of reporting.
- Brand
- La Unión · ARTICLE 19
- Agency
- Grey México
- Market
- Mexico
- Region
- Global
- Year
- 2025
Campaign images
The challenge
La Unión and ARTICLE 19 wanted to challenge public indifference to violence against journalists.
The idea
The film plays on the two meanings of shooting: taking photographs and firing a weapon. Its action-film treatment makes the journalist's vulnerability unmistakable, with outdoor executions extending the message.
Results
- The One Show entry reports coverage by 60 media outlets within the first 24 hours.
Case study source: The One Show 2026 Source ↗
Credits
- Client / Brand
- La Unión · ARTICLE 19
- Production Company
- Oriental Films · Mexico City
- Art Director
- Belen Betbede
- Chief Creative Officer
- Alexis Ospina
- Creative Director
- Mario Berber; Ricardo Reyes
- Director
- Charlie Gutiérrez; Yupi Segura
- Director of Photography
- Agustín Claramunt
- Executive Creative Director
- Maurico Guerrero
- Sound Designer
- Sergio Díaz
