eXtra / Saudi Arabia / Bahrain / 2025Film · Social
The Saudi Nature.
eXtra marked Saudi National Day with a film connecting generosity to electronics donations.
- Brand
- eXtra
- Agency
- Dhil
- Market
- Saudi Arabia / Bahrain
- Region
- GCC
- Year
- 2025
The challenge
Give a National Day campaign a practical expression of the generosity and mutual support it celebrates.
The idea
The film encouraged people to donate old devices so they could be refurbished and given to people in need, connecting a cultural message with an initiative for reuse.
Case study source: Ads of the World Source ↗
Credits
- Brand
- eXtra
- Director
- Sohail
- Creative manager
- Ahmed Elramlawy
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