Engagement Citoyen / تونس / 2011حملات العلاقات العامة · الإعلانات الخارجية
The Return of Dictator Ben Ali.
Days before Tunisia's first free elections, a giant portrait of the deposed president Ben Ali went up over a building in Tunis to jolt people into voting.
- العلامة التجارية
- Engagement Citoyen
- الوكالة
- Memac Ogilvy Label Tunis
- السوق
- تونس
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2011
التحدي
Tunisia was heading into the 23 October 2011 Constituent Assembly vote after the revolution, and the NGO Engagement Citoyen had spent eight months urging people to register and vote.
الفكرة
Passers-by were shocked to see Ben Ali's face back on a building. Some tore the poster down, and underneath was a second message: 'Wake up, dictatorship may return! Cast your ballots on October 23rd!' The reactions were filmed and released online as a last push before polling day.
النتائج
- Morocco World News reported that the film was viewed 50,000 times on YouTube within 24 hours.
مصدر دراسة الحالة: Morocco World News المصدر ↖
الجوائز
- Cannes Lions 2012Film Lionsبرونزية
- Cannes Lions 2012Promo & Activation Lionsذهبية
- Cannes Lions 2012Branded Content & Entertainment Lionsذهبية
فريق العمل
- الوكالة الإبداعية
- Memac Ogilvy Label Tunis
