Whisper / India / 2022Film · OOH · Social
The Missing Chapter.
Whisper used film and local art to draw attention to missing menstrual education in Indian schools.
- Brand
- Whisper
- Agency
- Leo Burnett India
- Market
- India
- Region
- Global
- Year
- 2022
The challenge
Close period-education gaps that contribute to millions of Indian girls leaving school.
The idea
A film follows schoolgirls sharing information on a red slip of paper, while locally styled wall paintings carried the message into communities.
Case study source: Campaign Brief Asia Source ↗
Awards
- Cannes Lions 2023Media – E01 MEDIA INSIGHTS & STRATEGYBronze
- Cannes Lions 2023Creative Strategy – A03 HEALTHCAREBronze
- Clio Awards 2023Clio Awards / Print & Out Of Home Craft / IllustrationSilver
- Clio Awards 2023Clio Awards / Public Relations / Cause RelatedGold
- Clio Awards 2023Clio Awards / IntegratedBronze
- Clio Awards 2023Clio Awards / Design Craft / IllustrationSilver
- Clio Awards 2023Clio Awards / Out of Home / AmbientGold
- Cannes Lions 2022Sustainable Development Goals – A03 GOOD HEALTH AND WELL-BEINGGrand Prix
- Cannes Lions 2022Health & Wellness – A03 OTC PRODUCTS / DEVICESSilver
Credits
- Brand
- Whisper
- CEO/CCO
- Rajdeepak Das
- CSO
- Dheeraj Sinha
