INFINITI / Middle East (Beirut);Taiwan/Canada/Mexico / 2022Film · Social
The Makers: International Chapter.
INFINITI profiled craftspeople in four international markets, beginning with designer Nada Debs in Beirut.
- Brand
- INFINITI
- Agency
- Publicis
- Market
- Middle East (Beirut);Taiwan/Canada/Mexico
- Region
- Global
- Year
- 2022
The challenge
Japanese luxury needed local meaning across four international markets.
The idea
INFINITI profiles one craftsperson per market, opening in Beirut with designer Nada Debs and monthly episodes.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- INFINITI
- manager
- Antoine Malin
- videographer
- Eric Micotto
