Coca-Cola / Egypt / 2016Film
The Line-Up Song.
Coke Red helped Egyptian fans memorise the national team's line-up by setting it to the tune of a nursery rhyme every Egyptian grew up with.
- Brand
- Coca-Cola
- Agency
- FP7/CAI
- Market
- Egypt
- Region
- MENA
- Year
- 2016
The challenge
During a football championship, rival brands spent heavily on star players and sponsorships. Coca-Cola needed a cheaper way to own the conversation around the team.
The idea
FP7/CAI wrote the squad list as lyrics on a deliberately catchy, familiar children's melody, so the song was as easy to learn as an old nursery rhyme. The TV film was produced by Bigfoot and directed by Maged Nassar.
Case study source: AdForum Source ↗
Awards
- Cannes Lions 2017Entertainment Lions for MusicBronze
- Cannes Lions 2017Film LionsSilver
- Cannes Lions 2017Cyber LionsGold
- Cannes Lions 2017Film Craft LionsBronze
Credits
- Creative agency
- FP7/CAI
- Production
- Bigfoot
- Executive Creative Director
- Ahmed Hafez Youness
- Creative Director and Director
- Maged Nassar
- Creative Director
- Rami El Kerdani
- Copywriter
- Rana Kahiry
- Art Director
- Assem Ali
- Graphic Designer
- Mohamed Abdel Hamid
- Graphic Designer
- Mostafa Abdelmawla
- Business Manager
- Ahmed Fayez
- Account Director
- Sara Sherif
- Account Supervisor
- Ahmed El Shimy
- Account Executive
- Aslan Tarek
- Account Executive
- Hend Ali
- Producer
- Inas Nagy
- Producer
- Moayad El Shenawy
- Executive Producer
- Begad Omran
- Producer
- Ahmed Azmi
- Line Producer
- Naga Faied
- Head of Production, Bigfoot
- Heba Radwan
- Director of Photography
- Ahmed El Morsy
- Editor
- Amr Rabee
- Colorist
- Karim Mira
- Music Composer
- Wael Alaa
- Singer/Songwriter
- Mohamed ELGhamrawy
- Stylist
- Nada Adel
