Porsche Middle East and Africa / Middle East / 2021Film
#Drive2Extremes.
Porsche launched the all-electric Taycan Cross Turismo with one film shot on matching tracks in Liwa's desert and on a frozen lake in Levi, Finland.
- Brand
- Porsche Middle East and Africa
- Agency
- KEKO Dubai
- Market
- Middle East
- Region
- MENA
- Year
- 2021
The challenge
Porsche needed to show an electric car could handle extremes, from minus 30°C to plus 30°C.
The idea
KEKO Dubai built identical tracks in the two locations and had FPV drone pilot Johnny Schaer chase the car, cutting between snow and sand. Emmy-winning filmmaker Nick Schrunk directed, with Stoked producing.
Case study source: Campaign Middle East Source ↗
Awards
- Cannes Lions 2022Film Craft – A05 CINEMATOGRAPHYBronze
Credits
- Creative agency
- KEKO Dubai
- Production
- Stoked
- Production service (Finland)
- Directors Guild Helsinki
- Executive Creative Director, KEKO Dubai
- Sandy McIntosh
- Executive Producer, Stoked
- Charbel Aouad
- Executive Producer, Stoked
- Rita El Hachem
- Director
- Nicholas Schrunk
- FPV Pilot
- Johnny FPV
- Precision Driver
- Jukka Honkavuori
- Producer
- Julie Debbas
- Production Manager
- Pascal Baboudjian
- Executive Producer, Directors Guild Helsinki
- Juha Matti Nieminen
- Music Editor – Sound Design, Mango Jam
- Jay Wud
