Interrail / Global — Europe / United States / Canada / Australia / 2026Film · Social
The Interrail Effect.
Interrail’s global relaunch celebrates how rail journeys transform travelers, not just where they go.
- Brand
- Interrail
- Agency
- WE ARE Pi
- Market
- Global — Europe / United States / Canada / Australia
- Region
- Global
- Year
- 2026
The challenge
Travel marketing rewards destinations and social posting, while the journey’s friction and unexpected encounters are undervalued.
The idea
Thirty creators document European rail trips, turning missed connections, strangers, and scenery into the enduring Interrail Effect.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Interrail
- Social and production
- Butterfly Effect
- Launch film director
- Rick Chant
