Hinz&Kunzt / Hamburger Kunsthalle / Germany / 2023Experiential · OOH · Digital & Tech
The Homeless Gallery.
A travelling street exhibition turned the life stories of people affected by homelessness into artworks.
- Brand
- Hinz&Kunzt / Hamburger Kunsthalle
- Agency
- Philipp und Keuntje
- Market
- Germany
- Region
- Global
- Year
- 2023
The challenge
Hinz&Kunzt needed renewed attention, magazine sales and donations while celebrating its thirtieth anniversary.
The idea
Conversations with current and former magazine sellers became starting points for artworks made with generative AI. Exhibitions under bridges, at stations and in parks brought their stories into public view. A catalogue and later auction supported the street magazine’s work.
Case study source: House of Communication Source ↗
Awards
- Cannes Lions 2023Media – B12 METAVERSE, NEW REALITIES & EMERGING TECHSilver
Credits
- Brand
- Hinz&Kunzt / Hamburger Kunsthalle
- Media Agency
- Mediaplus
- Agency Partners
- Mantikor; fischerAppelt


