Wed, Oct 28
Hinz&Kunzt / Hamburger Kunsthalle / Germany / 2023Experiential · OOH · Digital & Tech

The Homeless Gallery.

A travelling street exhibition turned the life stories of people affected by homelessness into artworks.

Brand
Hinz&Kunzt / Hamburger Kunsthalle
Market
Germany
Region
Global
Year
2023

The challenge

Hinz&Kunzt needed renewed attention, magazine sales and donations while celebrating its thirtieth anniversary.

The idea

Conversations with current and former magazine sellers became starting points for artworks made with generative AI. Exhibitions under bridges, at stations and in parks brought their stories into public view. A catalogue and later auction supported the street magazine’s work.

Case study source: House of Communication Source ↗

Awards

  • Cannes Lions 2023Media – B12 METAVERSE, NEW REALITIES & EMERGING TECHSilver

Credits

Brand
Hinz&Kunzt / Hamburger Kunsthalle
Media Agency
Mediaplus
Agency Partners
Mantikor; fischerAppelt

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