⁨The Forgotten Rooster.⁩

⁨Use a rugby partnership to give overdue visibility to pioneers whose contribution is less familiar to today's audience.⁩

⁨The campaign reunites players from France's early women's international team and honours them with the emblem missing from their original jerseys. A film preserves their story, while recognition at a Women's Six Nations match connects the pioneers with the current game.⁩