GymNation / United Arab Emirates / 2025Experiential · PR Stunts · Social
The Coolest Class.
GymNation turned Dubai's summer heat into the inspiration for an ice-filled group workout.
- Brand
- GymNation
- Agency
- GymNation (creative)
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Keep fitness accessible and interesting for residents during Dubai's hottest months.
The idea
A free HIIT class for members and non-members used ice-block sleds, weighted ice vests, giant fans and a post-workout ice bath to make a summer workout into a shareable experience.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and creative
- GymNation
- Recovery partner
- KULA Recovery
