Maison Terraē / United Arab Emirates / 2025Experiential · PR Stunts · Social
Clay Jugs.
A Dubai ceramics workshop used clay to open a conversation about breast awareness.
- Brand
- Maison Terraē
- Agency
- The Romans
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Address the fear that can make it difficult for women to engage with breast self-examination.
The idea
Women shaped ceramic jugs and deliberately added lumps, using a tactile group activity to discuss the fear of finding a change, with guidance from Dr. Mariana Barretto.
Results
- 118,128 total reach and a 33% increase in class enquiries, as reported by The Romans.
Case study source: The Romans Source ↗
Credits
- Brand
- Maison Terraē
- Medical collaborator
- Dr. Mariana Barretto
