Zurich International Life / United Arab Emirates / 2024Experiential · Social · Film
The Blue Sofa.
Zurich took a blue sofa around UAE malls to start conversations about people's dreams and financial planning.
- Brand
- Zurich International Life
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Make financial protection and planning feel personal and relevant to UAE residents.
The idea
Hosts Khalid Al Ameri and Priti Malik invited visitors to sit on the travelling sofa and share their aspirations for themselves and loved ones, opening a conversation about how to protect those goals.
Results
- Zurich reported more than 200 conversations and over 2.5 million video views at the time of the case study.
- Zurich reported that traffic to its Middle East website doubled in the preceding month.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Zurich International Life
- Campaign partners
- Brand Box, Home Screen Entertainment and Brand New Galaxy
- Hosts
- Khalid Al Ameri and Priti Malik
- Senior digital marketing lead
- Sanaya Zubairy, Zurich
