Qatar Tourism / Paris Saint-Germain / Qatar / 2022Experiential · Social · Film · Events & Sponsorship
Football Beyond Borders.
Qatar Tourism and Paris Saint-Germain brought football fans and players together for Qatar National Sport Day.
- Brand
- Qatar Tourism / Paris Saint-Germain
- Agency
- Genero
- Market
- Qatar
- Region
- GCC
- Year
- 2022
The challenge
Turn a tourism partnership with a global football club into a direct, memorable experience for people in Qatar.
The idea
On National Sport Day, fans met PSG players through surprise encounters, football challenges and signed merchandise; the experience was captured as branded content.
Case study source: Visit Qatar Source ↗
Credits
- Brands
- Qatar Tourism / Paris Saint-Germain
- Creative partner
- Genero
