Spoor / Global / 2026Digital & Tech · Design & Packaging
The Birdwatcher.
Turned Spoor's AI bird-monitoring data into a microsite of gull's-eye flight paths, an Instagram feed and an AR bird guidebook, arguing wind farms and wildlife can coexist.
- Brand
- Spoor
- Agency
- FP7 McCANN MENAT
- Market
- Global
- Region
- Global
- Year
- 2026
Results
- Data cited: 2,007 bird tracks over 19 months at Aberdeen Bay, five possible collisions flagged and none confirmed
Case study source: FP7 McCANN MENAT Source ↗
