Stella Artois / Global / 2023Experiential · Digital & Tech
The Artois Probability.
Stella Artois used data to estimate the odds that beers shown in classic paintings were in fact Stella Artois.
- Brand
- Stella Artois
- Agency
- GUT Buenos Aires
- Market
- Global
- Region
- Global
- Year
- 2023
The idea
The team cross-referenced art history with the brand's centuries-long history, weighing factors like glassware, colour, location and competitors. The resulting probability scores turned famous artworks into a playful brand heritage story.
Case study source: Activation Ideas Source ↗
