Yas Island Abu Dhabi / Miral / United Arab Emirates / 2026Film · Social
The Answer Is Yas.
Yas Island positioned itself as an easy family holiday through a humorous domestic scene.
- Brand
- Yas Island Abu Dhabi / Miral
- Agency
- Momentum Dubai
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Reduce the perceived complexity of planning a family getaway and promote Yas Island's bundled experiences.
The idea
A chaotic moment with bored children at home cuts to the family enjoying the island's attractions together, with the answer to holiday planning framed as Yas.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Yas Island / Miral Destinations
- Creative and social agency
- Momentum Dubai
- Public relations
- Weber Shandwick MENAT
- Media
- Initiative MENA
- Production
- Deja Vu
