Thu, Oct 29
Burger King Kuwait / Kuwait / 2022Film · Social

As Good As The Original.

Burger King Kuwait launched its plant-based range with a mockumentary starring a Cristiano Ronaldo lookalike.

Brand
Burger King Kuwait
Agency
M&C Saatchi Abu Dhabi
Market
Kuwait
Region
GCC
Year
2022

The challenge

Persuade meat lovers in Kuwait to try a plant-based Whopper by addressing doubts about its taste.

The idea

The film follows an overconfident footballer who looks like Ronaldo, then uses the comparison to introduce a plant-based burger positioned as tasting as good as the original.

Results

  • The Caples entry reported 211,456 film views.

Case study source: The Caples Awards Source ↗

Awards

  • Dubai Lynx 2023 — Grand Prix, Film (https://www.dubailynx.com/hala-lynx/2023-dubai-lynx-winners-announced)
  • Dubai Lynx 2023 — Grand Prix, Film Craft (https://www.dubailynx.com/hala-lynx/2023-dubai-lynx-winners-announced)
  • Dubai Lynx 2023 — Silver, Film Craft: Production (https://www.lovethework.com/en/work/entries/as-good-as-the-original-668980)
  • The Caples Awards 2022 — Bronze, TV and Video Advertising (https://caples.org/2022-winners-results/?cat=TV+and+Video+Advertising&id=539)

Credits

Brand
Burger King Kuwait
Creative agency
M&C Saatchi Abu Dhabi
Production
DejaVu
Director
Nalle Sjöblad

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