Nissan Al Babtain / Kuwait / 2024Experiential · Digital & Tech · Film
Test Drive, Test Life.
Nissan Al Babtain turns the test drive into a personalised glimpse of life as a Nissan owner.
- Brand
- Nissan Al Babtain
- Agency
- Horizon FCB Kuwait
- Market
- Kuwait
- Region
- GCC
- Year
- 2024
The challenge
Make the crucial test-drive moment more engaging for prospective buyers in Kuwait.
The idea
The experience uses face-mapping technology to place test drivers in their own films, with nine scenarios presenting different possibilities for life with a Nissan.
Case study source: Little Black Book Source ↗
Awards
- Nissan Regional Awards 2024 — Defy Ordinary Award (reported by Little Black Book: https://lbbonline.com/news/nissan-al-babtain-and-horizon-fcb-win-nissan-defy-ordinary-award)
Credits
- Creative agency
- Horizon FCB Kuwait
- Executive creative director
- Mohamed Bareche
- Associate creative director
- Moataz Tarek
- Art director
- Emile Makram
- Production house
- Timeline Films
- Director
- Imad Khatoun
- Sales and marketing director, Nissan Al Babtain
- Mohamed Dally
