Pepsi Max / Australia / 2024OOH
Tastes Better.
Pepsi Max finds an OK in Coke to challenge a default cola choice.
- Brand
- Pepsi Max
- Agency
- Special
- Market
- Australia
- Region
- Global
- Year
- 2024
The challenge
Australians were settling for OK when choosing a rival cola.
The idea
Special used OK hidden inside Coke across national OOH to argue food tastes better with Pepsi Max.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Pepsi Max
- media agency
- Trio (PHD Australia)
- photographer
- Danny Eastwood
