Nando's / Malaysia & Singapore / 2025Film · OOH · Social
Taste the Wild Side of BBQ.
PERi-BBQ disrupts routine with deliberately confusing, playful advertising.
- Brand
- Nando's
- Agency
- Chariot Agency
- Market
- Malaysia & Singapore
- Region
- Global
- Year
- 2025
The challenge
Make a familiar barbecue launch feel unexpected, fun, and slightly unhinged.
The idea
Hide chicken from a chicken billboard and make every touchpoint question its purpose.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Nando's
